How Branding Yourself Became the “It” Thing to Do Branding Yourself. Personal branding – They’re both strange word pairings that, before 1997, no one had ever regularly used before. (And many probably still don’t.) Branding yourself started being the “it” thing to do when Tom Peters wrote a cover article called “The Brand Called You” in Fast Company magazine. Soon […]
Why Branding Yourself Online Is Now So Important and How You Can Do It Right Today, the easiest and most strategic way to brand yourself is through online social media platforms. Whether you want to strengthen your makeup business, crowdfund a new hair product, get readers to your family blog, or build a fanbase for […]
If you’ve made it here, I would imagine that you’re inspired. You’ve really been thinking about ways to build your brand online so that you can get those fans, followers, customers, or clients that you know you deserve. Before you dive in, you need to ask yourself one crucial question: “Do I like creating content?”(If not, we’ve […]
Before you can begin branding yourself online, you will need to be very deliberate about zeroing in on that sweet spot and clearly defining your niche. And you can’t determine that niche until your area of expertise is fully established. But it’s not enough to say, for instance, that you’re a makeup artist and your […]
When building a brand, finding your target audience (not to be confused with your target market) is one of the most important steps you’ll ever have to take. If in your mind, you think that your audience should be everyone, I will always be here to remind you that you can’t be everything to everybody. […]
You’ve done it. You’ve come up with a new brand. You’ve read articles about finding your perfect niche, and you’ve been convinced that “err’body” does not make up a target audience. And you’ve ultimately accepted that content creation is the only way to get people to find you online. It’s time to start posting. Why […]
You may have heard coaches and marketers tell you to focus on niche marketing, but what does that actually mean? Consider this: Do you keep getting subscribers and followers that don’t really engage? Maybe you run a service-based business and you continuously draw in customers that you realize you really don’t like? (It’s okay. You […]